It's about utilising hearing technology the moment we need it, so we minimise the risk of shrinkage in our brains, relationships or lifestyles.Amp is on a mission to make brands sound better. It's about using hearing protection today, to guard against fuzzy-ear and tinnitus. It's about routinely monitoring our hearing, so we avoid the consequences of mishearing. Our choices today determining our opportunities tomorrow. So Audify® is about our actions today and their repercussions tomorrow. Once we recognise that hearing is our connection to the Now, it becomes obvious that how we look after our hearing today directly affects what happens to us tomorrow. Listening choices today determine tomorrow's hearing so Audify® is about educating societyĪudify® is about today determining tomorrow But we believe hearing care should be about finding the common thread and how we connect with one another. Traditional hearing care is discriminatory: it marks people out as different based on what they can't do. It's about realising all that we are and all that we can be. About reaching the top of our game and staying there. About never missing an opportunity or unknowingly letting others down. It's about looking good in front of others. It's about being the best that we can be - for ourselves, for our friends, our families, our society. It's about all people, all ages, all abilities. So Audify® is about you, me and everyone we know. Because what I do with my hearing affects you, and vice versa. Once we recognise hearing as the thread that weaves society together, it becomes clear that hearing care is for everyone. Hearing is about you, me and everyone we know, can know, will knowĪudify® is about you, me and everyone we know But we believe that for hearing care to be truly effective and relevant it must be about keeping the connection strong and constant through life. Traditional hearing care is reactive: it waits until people have faded away then tries its best to fix things. We then designed and created an Audify®|Exeter, based in our home city of Exeter (UK), a venue that would exemplify this new approach to hearing care, and give people from all over the world a glimpse of the future - a playground of ideas and innovation where hearing has been allowed to take its rightful place. It serves as our own charter as well as providing guidance to other hearing care practices who see fit to follow our lead. So we developed The Audify® Way, a blueprint that embodies the ideology of Audify®. Whether we have the world's best hearing or not, why should anything stop us from doing all we can to maximise our own hearing and listening performance - whether naturally, or technologically? We want to always be certain that our own hearing is performing at its best - so we don't become a fade-away. Once we recognise hearing's centrality as the brain's most important 24/7 connection it becomes immediately apparent that we should be doing everything within our power to keep this vital connection strong and constant-at every stage of our lives. The Audify® focus is on maximal hearing and listening performance, rather than hearing loss and deafness No wonder the benefits of Audify® are so far-reaching for individuals, the people around us, and society. The better connected we are to other people, the stronger our relationships.Īnd the better connected we are to the opportunities of life, the greater our potential. The better connected our brains to the world around us, the sharper our minds. It follows that the better our hearing, the better connected we are: to the world around us, to other people, and to the opportunities of life.Īudify® is therefore about keeping the performance of our hearing at its best throughout life, because: Hearing is an incredible sense, connecting us on a moment by moment basis to all that is happening around us and to other people. So we provide the advice, products, services and expertise that enable "you, me and everyone we know" to achieve this.Īudify is about being connected - to the world around, to other people, and to the opportunities of life It is both an ideology and a brand founded to embody that ideology.īecause we firmly believe that when hearing is at its best, we each have greater opportunity to reach and maintain our full potential - throughout life. Audify® is a revolutionary new approach to hearing healthcare that begins with the central role that hearing plays in life.
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